Market Research & Insights

Pedro V.
Navarro

Turning complex consumer and market data into decisions that actually move the business. Based in Caracas, working across Latin America.

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About

I lead market research strategy for Empresas Polar's Food Division — one of Latin America's largest FMCG companies — overseeing insights across 29 food categories.

Trained as a sociologist, I bring a behavioral lens to every brief. I don't just report what consumers do. I work to understand why — and what to do about it.

I'm also drawn to building things: apps, tools, maps, recipes. When I'm not in the data, I'm probably hunting records, cooking something, or exploring the Ávila.

Expertise

Choice-Based Conjoint CBC & discrete choice modeling
Brand Equity Tracking & measurement
Pricing Research Elasticity & sensitivity analysis
Segmentation Consumer profiling & clustering
Sensory Evaluation Product & pack research
Qualitative Design Ad hoc studies & focus groups

Speaking — SRC26 Berlin

Choice-Based Analysis in Complex and Volatile Markets

Presented at the Sawtooth Research Conference 2026 in Berlin — sharing how Empresas Polar built in-house CBC capabilities to run rigorous choice modeling in Venezuela's volatile market conditions.

Projects

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LinkedIn

Professional profile, publications, and research work.
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Mapas del Ávila

Interactive maps of Caracas's mountain trails, built with QGIS.

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Recetario

A personal recipe book — dishes I cook, dishes I'm perfecting.

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Discos

My vinyl collection on Discogs.

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Italiano

A flashcard app for learning Italian with spaced repetition.

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